Today (21st September 2021) the Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition and standards, has launched the first phase of its landmark Equity Acceleration Plan.

This first phase will focus on establishing a benchmark by which to measure progress for the industry through a survey to determine the current state of diversity, equity, and inclusion within the workplace across the events industry. The results of this benchmark will inform the development of tools, resources and recommendations in the subsequent phases on the Equity Acceleration Plan, which aims to provide a framework to turn our vision to action and lead the challenge against discrimination and systemic racism in the events industry.

The survey will give respondents the opportunity to share some of their personal experiences and opinions on what is needed to improve the sector. The gathering of these insights globally is the critical first phase of EIC’s Equity Acceleration Plan.

The findings will be used as the basis for a report and a series of specially created educational courses, tools and resources to support the industry in its shared goal of a more diverse and inclusive future. The Equity Acceleration Plan is part of EIC’s Centre for Sustainability & Social Impact and is a long-term project that will regularly measure the impact of interventions and make recommendations for further work.

Amy Calvert, CEO of EIC said: “With over 10.3 million direct jobs and over 1.5 billion participants in our sector*, and as the industry that at its heart fosters human connection and collaborations, we have the opportunity and responsibility to be a catalyst for meaningful and measurable change. The Equity Acceleration Plan will enable us to support event professionals to create more diverse and inclusive environments, develop career pathways, and ensure representation in leadership and supply chains by providing the learning and resources intended to reach and support our community.”

Jason Dunn Sr., Co-Chair of EIC Equity Task Force, Immediate Past Board Chairman, National Coalition of Black Meeting Professionals, and Vice President, Cincinnati USA Convention and Visitors Bureau, said: “I believe that tourism empowers communities and that business events can be a driver for change. This survey is an important step toward emboldening our global industry to lead and be an example of how to move the moral compass of DE&I to the centre of everything we do. Im looking forward to seeing the results and to working with the EIC Equity Task Force to create what will be incredibly valuable guidance and resources for event professionals.”

Mark Cooper, CEO of IACC and 2021 Chair of the Board of the Events Industry Council (EIC), said: “We encourage our global community to openly share their experiences and insights so that the Events Industry Council can create the resources and support necessary to drive genuine long-term change.”

It takes just 10 minutes to complete the survey, as it uses an Artificial Intelligence-powered chatbot from Culturelytics to make completion easier and more efficient.

The survey will close on 15th October 2021. Click here to take part.

The survey has been generously supported and sponsored by a number of leading organisations including ASAE, Collinson Media, Discover Puerto Rico, Disney Meetings & Events, IAEE, Liberty Mutual, Louisville Tourism, Marriott, PCMA, SearchWide Global, Simpleview, US Travel and VisitScotland Business Events.

Find more information on the Events Industry Council here.

About the Events Industry Council
The Events Industry Councils more than 30 member organisations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry. The Events Industry Councils vision is to be the global champion for event professionals and event industry excellence. It promotes high standards and professionalism in the events industry with the Certified Meeting Professional (CMP) programme and signature programme activities. The CMP credential is recognised globally as the badge of excellence in the events industry. The qualifications for certification are based on professional experience, education and a rigorous exam. The four signature programmes – Sustainability and Social Impact, Accepted Practices Exchange (APEX), Knowledge, and Leadership – represent the key initiatives, assets, services and products for the Events Industry Council. Learn more online at

About Tharoor Assoociates and Culturelytics
For the Equity Acceleration plan, EIC has partnered with Tharoor Associates, a London-based consultancy that specialises in addressing unconscious bias in organisations around the world, and Culturelytics, a data analytics company that has developed the worlds first AI platform to analyse culture in organisations. The survey will be conducted using Culturelytics AI-powered chatbot, Kaiwa (conversation in Japanese) — a friendly, easy-to-use survey tool that will deploy advanced data analytics and the latest behaviour science to provide rich insights about peoples beliefs and behaviours in the area of diversity, equity and inclusion across the global events industry of EIC’s network.