On May 1, 2024, IACC, the global association representing the top 1 per cent of small to midsize conference and meeting venues, launched its brand-new membership category, Experiential Venues, designed to cater to the growing demand for immersive and engaging event experiences.

The Experiential Venues Membership is a testament to IACC’s commitment to staying at the forefront of the evolving event industry. IACC aims to connect meeting planners with the most innovative and cutting-edge event spaces by providing a dedicated platform for venues that specialise in experiential offerings.

The new membership will cater to high-level experiential venues such as sporting stadiums, vineyards, zoos, and museums. Members will be able to stage a meeting alongside an experience for groups. As part of the Experiential Venues Membership, members will benefit from access to IACC’s global gathering place for conference venue professionals and a portfolio of educational resources and development tools.

“As the event landscape evolves, meeting planners seek unique and memorable experiences for their attendees. With the Experiential Venue Membership, we are empowering event planners to unlock the full potential of their events by providing access to venues that are not just spaces but destinations in themselves,” said Mark Cooper, CEO of IACC.

“The Experiential Venues Membership allows us to showcase the best-in-class venues that can deliver these transformative experiences, further solidifying IACC’s position as the premier resource for meeting and event professionals.”

Learn more about the Experiential Venues Membership and how to become a part of this exclusive network.