In an event centred around exploring the future of association meetings and how they can impact societal change, ICCA hosted a half-day programme in which participants shared challenges, collaborated on solutions, and engaged in focused discussions on the topics that matter most to associations.

Hosted at the prestigious ASAE: The Center for Association Leadership headquarters, the ICCA programme featured renowned industry experts, including Michelle Mason, Elliott Ferguson, Leslie Zeck, Loren Christie, Stephanie Santini, and Marie Hunter. Representatives from prominent North American associations were also in attendance.

Business Events Industry Week, held this year from April 8 to 11 in Washington, D.C., showcased the reach and influence of the global business events industry. Attendees worldwide participated in events centred on positioning the industry for the best future.

ICCA’s session, The Future of Association Meetings and Societal Transformation, encouraged attendees to discuss the role associations play in societal transformation. Participants gained valuable insights into navigating evolving trends, collaborating on the future of associations, and elevating their perspectives and knowledge at the intersection of innovation, sustainability, and inclusivity.

The ICCA leadership team were in attendance, including President Marta Gomes, CEO Senthil Gopinath, Regional Director for North America Jose Barreiro, and Head of Education and Legacy Programmes Ksenija Polla.