Global meetings and events industry trade show organiser IBTM has selected Singapore to be the home of IBTM Asia Pacific. The event, which will take place from 6th to 7th September 2022 at Marina Bay Sands, is the sister event to IBTM World and IBTM Americas. It will be coupled with the first edition of Singapore MICE Forum SMF x IBTM APAC, in partnership with Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS). The forum will be held on 5th September.

The launch of the inaugural IBTM Asia Pacific event signals the progressive return of international events to Singapore, and the resurgence of the MICE industry. Singapore is a key MICE hub and ideal location for the event, because of its vibrant business culture, excellent infrastructure, and stellar track record in delivering similar high-quality events. Prior to the pandemic, The Singapore Meetings, Incentives, Conferences and Exhibitions (MICE) Tourism Market reached $2,523.4 million in 2018 and is expected to attain a market value of $5,214.9 million by the end of 2027, registering a compound annual growth rate (CAGR) of 8.4 per cent.

The theme for IBTM Asia Pacific in 2022 is ‘Make Every Connection Count’, with the event creating the perfect backdrop for international event professionals to come together and reconnect with key suppliers, destinations, venues and high-quality hosted buyers. The inaugural event is expected to welcome exhibitors from over 40 countries, as well as pre-qualified hosted buyers and visitors.

The SMF x IBTM APAC will be held on Monday the 5th of September in partnership with the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS). The Forum consists of a targeted marketing-leading programme of content to ensure delegates have the insights they need to deliver show-stopping events.

IBTM Asia Pacific Event Manager, Michael Jones, commented: “Now more than ever making every connection count is critical for event professionals as together we rebuild our industry. IBTM Asia Pacific 2022 will support the industry to do this through a programme of high-quality business meetings, education and networking that will give event professionals the opportunity to reconnect with the buyers and suppliers, as well as benefit from cutting edge education and we are excited to welcome you to Singapore this September.”

IBTM Asia Pacific will bring together a high-calibre group of international and regional meeting planners and exhibitors for two days of pre-scheduled one-on-one business meetings, education and networking on 6th to 7th September. The event is underpinned by IBTM’s sophisticated, industry-leading hosted buyer programme backed by innovative technology which creates personalised appointment diaries for hosted buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business, ensuring that every connection counts. Registration for hosted buyers have now begun and is available here.

Richard Ireland, Acting President, Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) said: “We are proud and excited to partner with IBTM to host the inaugural SMF x IBTM Asia Pacific event in Singapore. The Covid-19 pandemic has made it abundantly clear that there is no better channel to do business, collaborate and educate than in person events. And the region’s MICE industry has been longing for the opportunity to be able to come together and reconnect with high quality suppliers, destinations, venues and buyers. The SMF x IBTM Asia Pacific will not only provide a safe and powerful platform to do so, but it will also showcase the region’s commitment and readiness towards the reopening of MICE travel and events.”

Poh Chi Chuan, Executive Director, Exhibitions & Conferences, Singapore Tourism Board (STB) said: “We value the partnership with IBTM and Singapore is proud to be host destination for the inaugural IBTM Asia Pacific. As the global MICE industry gears up for recovery, this event will serve as a critical platform for the industry to network, learn and form partnerships.”