Italian Exhibition Group (IEG) has made an important acquisition in the international exhibition market by acquiring 51 per cent of Fenagra – the International Agroindustry Feed & Food Fair, organised by Editora Stilo. Thus, Fenagra becomes part of IEG Brasil’s subsidiary portfolio. This acquisition is IEG’s most important transaction in Brazil to date – an investment in the core sectors of agribusiness, animal nutrition, oils, and fats.

The 18th edition of Fenagra, scheduled to take place from 13 to 15 May 2025 in the Main Hall of the Anhembi District in São Paulo, will break records with 230 exhibitors from 17 countries (Europe, Asia, South America, the United States, and Australia) and a 16,000-square-metre exhibition area.

Agribusiness in Brazil is worth €149.3 billion and represents 50 per cent of total exports. The animal nutrition sector is linked to agribusiness, where Fenagra plays a leading role. Together with the compound feed market, it amounts to approximately €39.5 billion, a value forecast to grow by 3 per cent in the next five years. South America’s pet food sector alone, with Brazil as the key market, already reports double-digit growth every year, with a forecast of €26.4 billion in 2025. Furthermore, 50 per cent of South America’s fats (used in the cosmetics industry), particularly vegetable oils, are produced in Brazil, mainly going to the biofuel market, the new frontier of a green economy from food waste.

“The challenge of internationality,” says IEG CEO Corrado Peraboni, “is guaranteeing excellent results. Our strategy of geo-cloning our leading products or acquiring others abroad has proved successful. Our turnover is produced in ten countries worldwide, from Brazil to Mexico, the Arab Emirates, Saudi Arabia, Dubai, Singapore, China, Canada and the United States. We are consolidating some 20 trade shows abroad with consequent business spin-offs in our Italian territories.”

“We aim to increase Fenagra’s visibility,” says Graziano Messana, head of IEG’s operations in Brazil, “in favour of exhibitors and visitors. Agribusiness has many relevant points of contact with IEG’s central areas, such as sustainability and innovation. Besides entering a new sector, we also provide our know-how to enhance the event and offer even greater value to the market.”

Carlo Costa, IEG Brasil’s President and IEG CCO, and Francesco Santa, IEG’s International Business Development Director, explains: “The decision to acquire Fenagra is part of IEG Group’s expansion plan to strengthen its global presence in strategic sectors. This operation involved a complex ten months of work and reflects our strategic line of diversification in markets to make our Group increasingly resilient.”

With a turnover in Brazil of around €2.75 million in the last two years, IEG has already acquired 100 per cent of Expo Infrafm and MundoGeo, confirming its aim to become one of the top five exhibition organisers in the country. It now has a portfolio of 12 trade shows in the civil construction, fixtures, surface treatment, geotechnology, drone, space, facility management and health and nutrition sectors: Fesqua, Fesqua Vetro, Ebrats, Feipat, DroneShow, MundoGEO Connect, SpaceBR, e-VTOL, Expo InfraFM, Smart City Business Brazil and Fenagra.