Denmark, Finland, Iceland, Norway and Sweden are joining hands and aiming to strengthen ties with Japan and Japanese companies. The project is now kicking off with a building tender.

The Nordic countries aim to strengthen ties with Japan and Japanese companies, and the Nordic partici­pation in Expo 2025 under­scores a signifi­cant commit­ment to the Japanese market. Japan is the world’s third-largest economy, with a population of 126 million people and represents an interest­ing market for sustain­able and digital solutions and inno­vations.

The Nordic Prime Ministers have agreed on Vision 2030, which states that the Nordic region will be the world’s most sustain­able and inte­grated region. Joint Nordic partici­pation at Expo 2025 Osaka is a natural stepping stone on this path and a tool for ful­filling this vision. The Nordic concept of partici­pation is based on this vision and will reflect the shared Nordic values and ways of working in the Nordics.

Why are the Nordics participating at Expo 2025 Osaka?

The world faces multiple issues that need to be resolved quickly. We urgently need better solutions for mobility and connec­tivity and new solutions for circular economies. We also need to raise the stan­dards for people’s health, lifestyle, and well-being. Through strategic cooperation at Expo 2025, the Nordics offer a joint aspira­tional vision of a sustain­able world.

The Nordic presence at Expo 2025 Osaka includes a joint Nordic pavilion, joint marketing activi­ties and Nordic events. The Nordic pavilion is planned to become an arena where new solu­tions can be shaped by mixing social principles, competencies, and technolo­gies from the Nordics with visitors’ ideas and initia­tives.

Prequalification: design and building of the Nordic pavilion 

The project is now at the stage where ten­dering for the pavilion building can take place. The Nordic countries invite companies to partici­pate in the pre­quali­fi­cation for a call for tenders to design and build the Nordic pavilion at Expo 2025 Osaka. The budget for the pavilion is six million euros. Tender is published at TED. Other tenders, for example exhibi­tions, are planned to take place later this year.

Facts about Expo 2025 Osaka
The next World Expo will be held in 2025 in Osaka, Japan. Japan has hosted two World Expos: in 2005 (Aichi) and 1970 (Osaka). Expo 2025 Osaka’s main theme is “Designing Future Society for Our Lives”, and Expo’s concept is “People’s living lab.” Schedule: 13th April–13th October 2025. Venue: Yumeshima, Osaka City, Kansai region, Japan. Expected number of visitors: 28 million people.