London’s highly anticipated lifestyle hotel, designed and filled with artworks by Signature Artist D*Face, is now open.

Art’otel, the contemporary lifestyle hotel brand in the Radisson family, has announced that Art’otel London Hoxton officially opened its doors on 24 April 2024. Offering a one-of-a-kind hotel experience, the hotel fuses art, design, and hospitality to enhance London’s ever-evolving, popular Hoxton and Shoreditch neighbourhoods.

The hotel is located in the heart of bustling Shoreditch, close to Old Street Underground station. It offers easy access to the City, Liverpool Street Station, the new Elizabeth Line, and all the capital’s major airports.

Signature Artist D*Face takes centre stage in the hotel’s concept and design, and the opening is one of 2024’s hottest and boldest. This is the second UK opening for the Art’otel brand, following the spectacular opening of the Art’otel London Battersea Power Station in February 2023.

Art’otel London Hoxton features 357 art-inspired guest bedrooms and suites, all with unique skyline views. There are 48 luxury suites, perfect for those seeking a larger space to explore London from and for families, including an awe-inspiring 196 m² D*Face Masterpiece Suite.

On the ground and first floor, guests can visit The Brush, an all-day Grand Cafe, Lounge, & Cocktail Bar featuring the best European signature dishes and cocktails, with its outdoor terrace. A destination restaurant will launch later in the year on the 25th floor, with outdoor terraces taking advantage of the dazzling 360° panorama across the capital. Within the hotel, several flexible event spaces on the 24th floor will launch later in the summer, showcasing jaw-dropping views across the City, ideal for hosting up to 300 guests. The spaces will have the capacity to showcase various events – from talks to presentations and fashion shows. The hotel will have a plush and state-of-the-art 60-seat auditorium, perfect for public movie screenings and product launches; this ensures a memorable aparthotel experience and opens the space to a diverse and eclectic range of visitors.

The hotel features leisure facilities, including an indoor swimming pool, sauna, steam room, and gym. A spectacular skyline gym on the 26th floor will follow in the summer, and a luxury spa with four treatment rooms showcasing products and treatments from Proverb, a unique menu of treatments that will leave guests feeling truly revitalised in the most soothing of settings. Proverb products are formulated for lab-proven results using only vegan, organic and natural ingredients such as proteins, antioxidants and enzymes. Spa treatments range from massages to facials, nail treatments and full body experiences, all with a playful Art’otel twist.

Cultural and artistic events from the hotel’s artbeat programme, featuring art, music, fashion, and wellness, are at the very heart of the Art’otel guest experience. Up-and-coming and established artists can create and exhibit works on-site. Art’otel London Hoxton offers a source of endless inspiration, ensuring every inch of this new lifestyle hotel will leave guests feeling truly exhilarated and inspired.

To showcase the artbeat programme, the property features an immersive 135 m² art gallery that plays host to exclusive works from Signature Artist D*Face and other local and emerging artists and revolving curated exhibitions throughout the year. Guests of the hotel, as well as members of the public, can discover the exhibition space, adding to Hoxton’s rich and cultural arts scene.

Art’otel London Hoxton is brought to life by D*Face, recognised as one of his generation’s most prolific contemporary urban artists. Having spread his signature style worldwide, with well over 100 murals, a host of solo exhibitions, and major collaborations, D*Face has come full circle, returning to where it all started for him, in London’s iconic East End. In collaboration with Eyal Shoan of award-winning interior design studio Digital Space, D*Face will feature works in all bedrooms and public spaces, curating everything from original large-scale sculptures and murals to bespoke details.

Perhaps one of the most iconic features of the exterior, alongside its two Banksy original artworks on public display, is its magnificent cogwheel design. Thought up by the creative architects at Squire & Partners, it has created a statement exterior that lends itself to the explosion of colours, artworks, and creativity that envelops guests as they enter the front doors.

Rooms at Art’otel London Hoxton start at an introductory rate of €380 per night for Best Flexible Rate. To book and find out more, visit Art’otel London Hoxton.