In the year-end 2022 Europe Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), analysts report that at the close of the fourth quarter, Europe’s total construction pipeline stands at 1,711 projects / 260,911 rooms. At the Q4 close, there are 784 projects / 123,377 rooms currently under construction, 403 projects / 60,724 rooms scheduled to start construction in the next 12 months, and projects in the early planning stage reached a record-high count of 524 projects, accounting for 76,810 rooms.
Despite slowed economic growth throughout the region in 2022, Europe remains the most popular tourist destination in the world, with six of the top ten most visited international tourist destinations located in the region. Travel activity in Europe is expected to continue to rebound in 2023 and as hotel operating performance increases, owners, investors, and franchise companies will continue to focus on development efforts in the region.
Countries in Europe with the most projects in the construction pipeline at the Q4 close are led by the United Kingdom with 295 projects / 43,332 rooms, Germany with 257 projects / 43,952 rooms, France with 152 projects / 17,267 rooms, Portugal with 130 projects / 15,353 rooms, and Turkey with record-highs of 92 projects and 14,521 rooms, prior to the earthquake.
The cities with the largest pipelines are London, with 75 projects / 12,850 rooms, Istanbul, with record project and room counts of 42 projects / 7,997 rooms, again, prior to the earthquake Dusseldorf, with 42 projects / 7,817 rooms, Lisbon, with 35 projects / 3,878 rooms, and Paris, with 31 projects / 5,174 rooms.
Europe’s top hotel companies in the construction pipeline are led by Accor, with 286 projects / 37,617 rooms, and Hilton Worldwide, with 195 projects / 28,984 rooms. Next is Marriott International, with 185 projects / 28,854 rooms, InterContinental Hotels Group (IHG), with 153 projects / 20,497 rooms, and Radisson Hotel Group, with 45 projects / 8,037 rooms. These five companies are responsible for 50 per cent of the projects and 48 per cent of the rooms in the region’s total pipeline.
The leading brands for new development in Europe are Accor’s Ibis brands, with 99 projects / 11,652 rooms, and Mercure Hotel, with 30 projects / 3,061 rooms. Hilton Worldwide’s top brands in Europe are led by the Hampton by Hilton brands, with 74 projects / 10,762 rooms, and Hilton Garden Inn, with 41 projects / 6,267 rooms. Marriott International’s top brands are Moxy, with 41 projects / 6,693 rooms, and the Autograph Collection, with 21 projects / 3,035 rooms. IHG’s top brands at the Q4 close include Holiday Inn Express, with 58 projects / 8,019 rooms, and Holiday Inn, with 19 projects / 3,180 rooms.
Through the fourth quarter of 2022, 373 new hotels with 55,647 rooms opened in Europe. New project announcements have increased substantially over the last three quarters, suggesting there will be more new hotel openings in the region, compared to 2022, in the years ahead. The LE forecast for new hotel openings expects 424 new hotels to open, accounting for 61,534 rooms in 2023 and 396 new hotels / 55,280 rooms to open in 2024.