PortAventura Business & Events has announced that Malin Nilsson shall be appointed as the division’s new director. With more than 22 years of experience in senior positions at national and international companies within the MICE sector, the executive comes to PortAventura Business & Events with the aim of continuing to boost the innovation and success of its convention centre.
With an international and 360º vision in the organisation of corporate events, throughout her professional career, Nilsson has also held management and leadership positions linked to the sales and business development department for international brands such as CWT Meetings & Events, GBT (American Express), Atlanta Viajes and Barceló Business.
Malin Nilsson expressed her enthusiasm to “get started on this new project which is linked to one of the top leisure and business tourism destinations in Europe, PortAventura World, because it is clearly a massive opportunity. With my experience, knowledge, and vision of the sector both nationally and internationally, I will work to continue to drive and put PortAventura Business & Events on the map as a MICE destination.”
With this appointment, PortAventura Business & Events further boosts its international projection to provide companies and institutions with one of the most modern convention centres in Europe, which recently received an M&IT Award in London, thanks to its management, the excellence of its services and its infrastructure, which is unique in the sector and in a privileged location. In the coming months, PortAventura Convention Centre, which hosts events from various sectors each year, will also be the venue for events related to egames and sports, as well as music and new technologies, positioning itself as a leader due to its versatility and innovation with a clear all-in-one approach.
In addition to its innovative offer and its facilities, PortAventura Business & Events is sustainable in its approach to management through the implementation of a responsible model to make corporate events an increasingly environmentally friendly activity. In this regard, both the solutions it offers its customers and the various internationally prestigious environmental certifications it holds, such as the European EMAS certificate, the ISO14001 standard and the Environmental Quality Assurance Label, support its commitment to achieving the UN Sustainable Development Goals (SDGs).
About PortAventura Business & Events
PortAventura Business & Events is the events division of PortAventura World. Its convention centre (PortAventura Convention Centre), with a capacity to simultaneously host more than 6,000 people, has 24 multifunctional rooms in its more than 20,000 square metres of space, natural light and exceptional Mediterranean views. With its new extension comes the ROMA Hall, which boasts a total open-plan surface area of 2,100 square metres. It has five four-star hotels and one five-star hotel with more than 2,350 rooms in total in the resort. Likewise, Ferrari Land and PortAventura Park, two leisure parks with exclusive access, offer large spaces for special events. Golf and teambuilding activities, shows and a beach club complete the wide range of activities that PortAventura Business & Events has to offer for any type of event. Its service portfolio concludes with the Hybrid Experience & Real Emotions programme for hosting hybrid events. All of this comes as part of a sustainable and environmentally friendly approach aligned with the company’s global ESG strategy. Since its launch in 2009, PortAventura Convention Centre has hosted 2,200 events with a total of 720,000 attendees.