Safehotels Alliance has been invited to join the Private Sector Partnership on disaster risk reduction initiated by the United Nations Office for Disaster Risk Reduction (UNISDR). The 107 private sector partners work together to implement the global targets set out in the new global agreement, the Sendai Framework for Disaster Risk Reduction 2015–2030, adopted at a UN World Conference in March, 2015.

Safehotels is, through its regional offices in Europe, the Middle East, Asia,  Africa and the USA, ready to promote disaster risk reduction and support the implementation of the Sendai Framework by working with local authorities and regional tourism organisations. 

Hans Kanold, CEO of Safehotels said: “We are very pleased to join UNISDR’s Private Sector Partnership and to support the Hotel Resilient initiative, which is currently developed by UNISDR and its partners to build resilience in the hotel industry.”

UNISDR is the UN’s focal point for the implementation of the Sendai Framework for Disaster Risk Reduction 2015–2030. UNISDR brings governments, civil society organisations, universities, institutions, corporations, and individuals together to work on reducing mortality, the numbers of people affected and economic losses resulting from disasters.