Stockholm has a good reputation as being a leader at the forefront of environmental and sustainability issues. However, the good work is not always reflected in international rankings. Sustainable Meet Stockholm, a collaboration and marketing project, wants to change that by putting Stockholm on the map as the top destination for sustainable meetings.

The mission is to gather the hospitality industry around a common communication platform in order to jointly lift and develop Stockholm as a sustainable meeting destination on the international market. The idea is to work together to better visualise sustainable alternatives for the customer and strengthen the industry’s collective business.

The project is a private initiative and is run by the hospitality industry with Visit Stockholm as strategic partner. Launched in February 2020, the focus of the first project period was to show partners’ products, further build a digital platform and offer sustainability training. An important part is that everyone in the project wants to gain knowledge about how they can do better, develop tools and be inspired and learn from each other and the outside world.

Sustainable Meet Stockholm just launched its second term and together with qualitative and engaged partners the collaborative work continues to position Stockholm as one of the world’s best sustainable meeting destinations based on partners’ products.