How and Why to Measure ROI
by Jack J. Phillips, Monica Myhill & James B. McDonough
Essentially two books in one, this book details how to use metrics to show the value of meetings and events and provides case studies of actual application.
Proving the Value of Meetings & Events
299,00kr inkl. moms
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Description
Meeting Professionals International and the ROI Institute have joined forces to publish a comprehensive, easy-to-use guide and casebook to aid in evaluating meetings and events – a must have for all meeting professionals. Essentially two books in one, this book details how to use metrics to show the value of meetings and events and provides case studies of actual application.
Additional information
| Weight | 725 g |
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| Dimensions | 234 × 178 × 13 cm |
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| ISBN-10 | |
| ISBN-13 |
