The Exhibition Guru is written for people in charge of their company s exhibit program. The book is packed with knowledge, ideas, inspiration, and examples of how you can improve your show appearances and increase the payoffs to your company.
”This book explores every angle of how to exhibit at trade shows. There should really be a law saying that everyone who exhibits at a show has to read this book first.”
Roger Kellerman, Meetings International, www.meetingsinternational.com
Author Mikael Jansson is the CEO and part owner of Scandinavian Survey Group. Since the mid-1980s he has worked with surveys and consultations related to the field of trade show exhibiting and is a highly popular speaker on the subject.