Joyn, a leading event technology platform, has announced that it has acquired Arinex, the largest Australian-owned business event management company. The combined group will be called The Arinex Group and will be focused on creating modern, innovative and technology-led event experiences worldwide.
Arinex is a world-renowned leader in the business event management industry, with over 50 years of experience in a wide range of events, including incentives, special events and international conferences.
Arinex CEO Nicole Walker will assume the role of Group CEO and will join the Group Board, while Joyn Co-Founder and CEO, Jordan Walsh, will take on the position of Group Executive Chairman. The Group also welcomes Tony Ward (former senior Executive of Xero, Microsoft and LinkedIn) as a Director.
Nicole Walker expressed her enthusiasm for this milestone achievement, stating, “Arinex’s core mission has always been to architect inspiring experiences. To continue to fulfil our mission, the event industry requires significant innovation, which is the core reason we have combined forces with Joyn. It enables us to leverage the best-in-class technology that enhances the experience for all stakeholders and increases ongoing sponsor and delegate engagement.”
Under the deal, Joyn will take the world-renowned brand of Arinex and rebrand Joyn as Arinex Live. This new identity reflects the integration of Joyn’s technical capabilities into Arinex’s established brand. Arinex Live will continue to work with clients worldwide to deliver a full suite of event production services, including technical direction, content creation, and event production.
Joyn’s flagship event technology product, used by over 200,000 attendees across over 1,000 events globally, will be relaunched as Arinex One and continue to serve and focus on the association sector. Arinex One will continue to build efficiencies for event managers worldwide, with a brand-new version of the product being launched in July.
Group Executive Chairman Jordan Walsh shared his vision for the future: “Since founding Joyn, our goal has been to enable the future of events. Creating unique in-person experiences, combined with an engaging digital environment, is incredibly important. The Arinex business brings invaluable event experience and a global brand and reputation that we are excited to continue to build on into the future.”
The Arinex Group has plans to expand into both Machine Learning and Artificial Intelligence to increase attendee engagement later this year.