Helsinki Expo and Convention Centre will now offer its most enthusiastic trade fair visitors a new benefit: a season ticket. The ticket grants unlimited admission to the centre’s public events organised during the fall of 2023 and spring of 2024. Such events include, for example, Habitare, Helsinki Book Fair, I Love Me, Matka Nordic Travel Fair, and the Spring Fair. The season ticket is valid from 1 September 2023 to 31 May 2024.
“The ticket allows access to 16 public events during the season and enables visitors to attend their favourite events several times. For instance, visitors often spend the whole weekend at the four-day Helsinki Book Fair and visit the Helsinki Boat Show over two weekends, so the price of the season ticket quickly pays off,” says Lumia Ankkuri, the centre’s Marketing and Communications Director.
The season ticket can be purchased for personal use or as a gift from the centre’s online shop. The standard price of the ticket is 60 or 50 euro for existing and joining Messuklubi (Fair Club) members, respectively. Messuklubi is a free loyalty club which offers its members benefits via newsletters throughout the year.
According to a study published by research company nSight at the beginning of the year, only 3 per cent of Finns between 18 and 70 have never attended a fair. About 10 per cent of consumers estimate that they will visit fairs more often in the future than before the pandemic. The study also shows that consumers visit fairs primarily for inspiration, information, and novelties. Moreover, visitors appreciate the interactive nature of fairs. For many, fairs are not only events but also memorable and unique experiences. According to the study, Finns are most interested in living, design, and food events. (nSight, n=2873)
No other Finnish exhibition organiser offers this type of ticket yet. Helsinki Expo and Convention Centre has about 1 million annual visitors.
The season ticket grants unlimited admission to the following events:
- I love me
- Helsinki Book Fair
- Wine & Food
- On the Plate Fair
- Matka Nordic Travel Fair (season ticket valid during public hours)
- MP Motorcycle Show
- Helsinki Boat Show
- Spring Fair, Local & Organic Food, Golf
- Child Fair, Food Fair, Pet Fair