Seoul’s rapidly-expanding meetings industry is the perfect can-do partner for every event planner, whether they are looking to hold successful corporate meetings or host events as large as a G20 summit. In addition, Seoul is actively working to tailor its services for the European market through ongoing interaction with buyers, media, and industry professionals at IMEX, EIBTM, and other industry events. Services and support include:

Financial support is available for events that meet certain criteria in terms of size and duration and can also include the services outlined below. Please contact the Seoul Convention Bureau for more information on eligibility and the types of support packages offered.

The SCB will provide accommodation and transportation services to board members or executives visiting Seoul for event feasibility studies. This includes venue recommendations, city tours, and site inspections of business events infrastructure and local attractions. In addition, the SCB can provide a letter and video message of support for proposed events from the mayor of Seoul and the CEO of the Seoul Tourism Organization.

For events hosted in Seoul, the Seoul Convention Bureau provides a range of promotional materials, including a Meeting Planners Guide, Unique Venues guide, Team Building guide, and more. The SCB can even arrange for complimentary event Welcome Messages to appear on Incheon International Airport’s “multicube” digital displays at the baggage carousels – an especially popular service with event planners.

For events, the SCB offers the Seoul Convention Supporters, a highly-trained and dedicated pool of multilingual personnel chosen from convention-related departments of universities able to provide operational assistance for international congresses or other events upon request. Half of the daily rate for use of the Supporters at events is covered by the SCB.

The SCB’s professional and experienced staff is ready and able to respond to all queries in plain English and is well-versed in the needs of European meeting planners. In addition, the Bureau’s official website,, provides a wide range of information on Seoul’s meetings industry and business events services, as well as the latest industry news via a monthly webzine.

The Seoul MICE Alliance (SMA) is a partnership between the Seoul Metropolitan Government and 170 meetings industry-and-related stakeholders in ten different categories. These include the city’s main convention centres and hotels, as well as unique venues, professional convention organisers, destination management companies, transportation services, event service and equipment providers, selected retail outlets, entertainment agencies, and local associations.

Event planners who utilise SMA member companies receive additional benefits such as reduced rates, complimentary use of event spaces, free-of-charge promotional space, discounts on event registration, pick-up and set-down services, and support for site inspections.

Learn more about the many ways Seoul and SMA members can enhance and support international meetings and conventions in Seoul by contacting the Seoul Convention Bureau in the following ways:

Address (110-460) 8, 9Fl. 49, -Daehak-ro, Jongno-gu, Seoul, Korea
Tel +82-2-3788-0821
Fax +82-2-3788-0899