Radisson Hotel Group has partnered with the Society for Incentive Travel Excellence (SITE) to introduce Extra Mile Incentive Travel by Radisson Hotels, a new incentive travel offer that helps to further enhance the guest experience through curated, authentic, and immersive travel experiences.
Extra Mile Incentive Travel by Radisson Hotels is a unique program designed to deliver curated, authentic, and immersive travel experiences that reward and inspire teams and clients. Endorsed by the Society for Incentive Travel Excellence (SITE), the world’s only association dedicated exclusively to incentive travel, this initiative is set to redefine corporate reward experiences and ensure that every stay is inspiring and rewarding.
The launch of Extra Mile Incentive Travel, endorsed by SITE, highlights Radisson Hotel Group’s dedication to providing exceptional guest and travel experiences that strengthen business relationships. The program offers access to nearly 200 properties across Europe, the Middle East, Africa, and Asia Pacific, with each hotel carefully chosen for its unique appeal, design, and premium location.
From vibrant cities to tranquil resorts, these hotels have expert local teams who curate, among other things, original and authentic off-menu dining experiences. In the 2024 Incentive Travel Index survey, group dining was named the most appreciated activity in an incentive travel program (51 per cent). Additionally, the Extra Mile Incentive Travel venues offer privileged access to unique event spaces, from small intimate gatherings to Gala dinners, with options to secure exclusive use of a venue personalised to a client’s needs.
Commenting on the new offering, Angela Graun, VP of Sales Operations & Meetings & Events Global, said, “Incentive travel plays a critical role in driving organisational success by recognising and rewarding excellence. Extra Mile Incentive Travel by Radisson Hotels combines the Group’s extensive expertise in hospitality with SITE’s industry-leading standards to offer bespoke experiences that not only motivate and inspire but also create lasting memories that strengthen relationships and elevate business outcomes.”
According to the 2024 Incentive Travel Index survey, incentive travel is becoming an expected part of compensation, with 55 per cent of senior leadership viewing incentive travel as an essential strategic differentiator or source of competitive advantage. Additionally, 68 per cent of respondents indicated that travel is becoming more valued as a reward than previous generations, and 58 per cent of respondents said they see incentive travel playing a more distinct role in motivation and culture building.
The travel experiences offered in the Extra Mile Incentive Travel program aim to enhance corporate culture building and strengthen business relationships. All selected properties are renowned for their impeccable standard of service, and all Extra Mile Incentive Travel venues meet rigorous training standards developed in partnership with SITE. As part of Radisson Hotel Group’s commitment to sustainability, all participating hotels adhere to the Hotel Sustainability Basics, an initiative launched together with the World Travel and Tourism Council (WTTC), which drives verified responsible and sustainable travel globally.
As part of the Extra Mile Incentive Travel by Radisson Hotels program, Radisson Hotel Group will also produce nine individual ebooks (one published every two months) in collaboration with SITE. The first ebook will be dedicated to Adventure & Wellness, where Radisson Hotel Group will showcase destinations and properties with adventure, wellness, and nature-based experiences.
