What happens when associations prioritise long-term positive impact in the early planning stages of their event? And what kind of activities and outcomes can it lead to? To cast light on this, Copenhagen Legacy Lab is launching a series of case studies with the aim to give an insight into the strategic process, from planning to execution and first outcomes.
Throughout 2022, Copenhagen Legacy Lab has been rolled out at several congresses in Copenhagen, including ESPGHAN 54th Annual Meeting, ISPIM Innovation Conference, The Global DIY-Summit, ESTRO 2022, and EULAR 2022. They are part of the initiative’s first series of case study papers that look at five congresses with a strategic approach to legacy in the planning, execution and evaluation of their congress. ESPGHAN is the first case to be published with the other four to follow in the coming weeks.
“We are very excited to launch our first series of legacy case studies as they show the different challenges that associations face and how they can tackle these and create long-term positive change. Since Copenhagen Legacy Lab was rolled out we have not stopped learning, and it has been incredibly inspiring to see first-hand the dedication to legacy from these associations,” says Annika Rømer, Lead of Copenhagen Legacy Lab.
All five associations and their local hosts have worked closely together with Copenhagen Legacy Lab to align strategies, visions and missions and subsequently identify legacy activities in connection with the congress, that can help ensure that the event yields immediate outcomes and long-term positive impacts.
“In the three years since the launch of Copenhagen Legacy Lab, we have gained insight into the processes, challenges, and opportunities, just as we have been able to develop and finetune both methodology and tools. We have gathered our latest cases in this series which will be launched over the next weeks. They all differ, and each delivers different outcomes,” says Bettina Reventlow-Mourier, Deputy Convention Director at Wonderful Copenhagen.
In addition to the congress cases, Copenhagen Legacy Lab has also launched new tools adjusted to the 7-step model. Read the full story here.