A free live webcast to reveal CB Italias proprietary platform specifically designed to be the only digital companion everyone interested in organizing events in Italy will ever need. During a free Live Webcast, scheduled for Tuesday, April 13, 2021 at 4:00 pm CET, Convention Bureau Italia, the non-profit organization that represents all the major players in the Italian MICE Industry and that promotes Italy as a destination for major international corporate and association events, will reveal and make available Box IT to the world.
In a world that was quickly evolving, there was the urgent need to go beyond the traditional ways of promoting Destinations. In order to deliver a prompt response to this new need, Convention Bureau Italia started working on Box IT, the free, intuitive digital platform developed and engineered by CB Italia during 2020’s lockdown that makes networking between selected italian suppliers and top international buyers time-efficient and super easy. The Live Webcast will feature an in-depth tech demo of the platform in which Tobia Salvadori, CB Italia Director, and Eleonora Bizzo, Business Development Manager, will walk the audience through Box IT’s unique features while also highlighting its unique perks.
Box IT was designed with a dual goal in mind: on one hand to act as a virtual window overlooking Italy, providing its users with constant updates about reopening dates and about the latest safety protocols, while also showcasing to buyers the latest trends and news in MICE in Italy, in order to give them a crucial edge when MICE will be back in business.
On the other hand, when things will be back to normal, Box IT will act as the virtual beacon for MICE-related business in Italy, a powerful tool – without the complexity – that can overcome the physical limits of one-shot or once-a-year B2B events by digitally filling the gaps in between: a discreet business companion always at its users fingertips, supporting them in fulfilling their networking needs no matter where they are nor when they use it.
We all well know that networking is not just about having more contacts on our smartphones; rather its about maintaining quality relations, something which the global pandemic has put a very heavy strain on in this last year. We strongly believe that Box IT will help its users reconnect with the valuable relationships they have built in a lifetime.
Despite Box IT’s main goals are to keep the international markets updated and engaged about the MICE situation in Italy, there is more to it.
Box IT will also host a series of monthly-updated interviews you will not find anywhere else. The interviewees will be top Opinion Leaders pertaining not only to the international MICE Industry but also to other Corporate segments, for a fresh perspective on hot topics and trends that will stand out from the digital overflow of these peculiar times we are living.
Without spoiling too much, we can reveal that the first three episodes available upon launch will feature Ray Bloom, Chairman & Founder at IMEX Group; David Morel, Founder & Ceo at Tiger Recruitment and Forbes contributor, and Kai Hattendorf, Managing Director & CEO at UFI – The Global Association of the Exhibition Industry and Joint Meetings Industry Councils President.
Lastly, among Box IT’s unique features that will be presented during the Première, there will also be a Learn & Win program, thanks to which the buyers will be able to join periodically released online courses and get the chance – beside becoming an Italian grand master – to win Fam Trips to Italy and other exciting rewards.