The 25hours Hotel Indre By has moved into a disused porcelain factory and former university in Copenhagen, transforming it into the brand’s debut Scandinavian opening.

The 243-room 25hours hotel can accommodate meetings for up to 15 delegates in its “Opinon,” “Style” and “F**k Everything” rooms. The “Vinyl Room,” the “Doubt” coworking space and the hotel suites are also ideal for use as breakout rooms or as places for relaxed get-togethers.

The interior design of the complex, which comprises four buildings, was the result of a first-time collaboration between 25hours and the London-based Martin Brudnizki Design Studio.

Copenhagen Project Director Henning Weiß explains the hotel’s unusual design ideas: “Coming of Age was our fundamental idea when we were developing the concept of the hotel, which ties in with the building’s former use as part of a university. Passion and knowledge, art and science find a new home in the hotel in an exciting combination.”

The hotel’s well-being area is located on the first floor and features an outdoor sauna, fitness studio and terrace. 25hours also provides classic city bikes and e-bikes, together with a tour map so the guests can explore the Danish capital more sustainably.