The Chairman of Malaysia Convention & Exhibition Bureau (My CEB), Hon. Dato’ Dr. Noor Zari Hamat has announced the appointment of Mr. Noor Ahmad Hamid as the new Chief Operating Officer of the convention bureau.
Noor Ahmad will be responsible in enhancing the strategic direction, community collaboration and operational processes. Dato’ Sri Abdul Khani bin Daud, the CEO of My CEB stated that “the new role of Chief Operating Officer reflects our commitment to significantly grow and improve the bureau’s endeavors. Since he joined us, Noor Ahmad has demonstrated all the qualities necessary to assume leadership and I am delighted to acknowledge his contribution to our business in this manner.”
With his vast experience of more than 35 years, Noor Ahmad is a highly respected and well-known member of the business events and tourism industry globally. He first started his career in Tourism Malaysia in the early 1980’s, before moving to the corporate sector and the association community. Prior to My CEB, he was the Regional Director Asia Pacific for the International Congress and Convention Association (ICCA), where he served for more than 11 years. During his tenure with ICCA, he turned the Asia Pacific regional office into a Global Research Centre, initiated an annual AP Summit and helped grow the Asia Pacific Chapter as the largest in ICCA’s global membership.