December saw IAPCO and AIPC release a research paper on hybrid events, as part of their alliance announced on October 25th. The document provides a unique insight on how the industry’s approach to hybrid has evolved, the challenges addressed and the ones still to be tackled, and it offers a view on the possible avenues ahead of us.

The event industry is one of innovation and creativity, in a continuous search to deliver unique experiences enabling the exchange of knowledge, stimulation collaboration and driving trade worldwide. The pandemic stimulated us to go even faster and bolder. By creating and implementing digital solutions in record time, we were able to continue to connect communities worldwide.

The learning curve in doing so is steep and there is still a lot to do before excellence is delivered in terms of service, business model, experience, etc. Both organisers and convention centres are still in the process of navigating through uncharted territories, learning both from each other and from other stakeholders and even other industries.

This is the key reason why AIPC and IAPCO decided to create a joint research paper on hybrid events, based on input from each other’s member-communities and enriched with valuable insights from other stakeholders in the event value chain.

The paper is the result of more than 30 interviews with industry thought leaders, combined with in-depth research through 30 reports and 75 articles. While the report does not have the ambition to provide the ultimate answers to all the questions related to hybrid events, it does provide unique insights on how the industry’s thinking on hybrid has evolved over the last 18 months.

The research is available online.

About AIPC
The International Association of Convention Centres: Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognize excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this. AIPC recognises and actively promotes the essential role of the international meetings industry in supporting economic, academic and professional development in communities where its members are located as well as enhancing global relations amongst diverse business and cultural interests worldwide. For more information, visit