Imex Frankfurt set to power planners in creating experiences.

With 3,000 buyers from over 60 countries registered, buyer demand for Imex Frankfurt in May continues to track upwards. This clearly indicates the industry’s appetite to come together at the show, taking place 23–25 May, to address challenges and build forwards.

Global exhibitors announce major launches

The wide variety of suppliers lined up to exhibit span the world and include:

  • Europe  Germany, France, Spain and Croatia.
  • America  Peru along with Boston and Georgia (both of which are increasing their presence).
  • Asia  Hong Kong, Taiwan, Thailand and Malaysia.

Sarawak, the largest of Malaysia’s 13 states, will have its stand for the first time and will also be joined by the region’s Tourism Minister. Hotel groups Accor, IHG Hotels & Resorts, NH Hotels and Radisson are among the exhibitors expanding their presence along with destinations Boston, Georgia, Los Cabos and Morocco.

Despite bumpy economic headwinds, demand for in-person events is vital. Many parts of the global market have responded with investments in refurbishments, new properties, product innovations, new technologies and enhanced attendee experiences. Imex Frankfurt will be the stage for several important news announcements, including Cairns Convention Centre, which is set to re-open this spring following a major refurbishment and expansion. The Asia Convention Alliance will hold their inaugural event during Imex, while Cvent is among several suppliers presenting new research.

Evergreen meets Human Nature

Education programming centres on the Imex 2023 talking point ‘Human Nature’ which gives attendees a chance to learn and embrace skills such as public speaking, experiential design, emotional intelligence as a leadership skill, focused attention and more. Imex Frankfurt 2023 also allows for evergreen interest sessions, including contract negotiations, talent acquisition and management, incentive programming and food and beverage planning.

An extensive, free programme of 150 educational and networking events starts with education for specialist audiences the day before the show, on Monday, 22 May. This is followed by six tracks of general learning that run Tuesday to Thursday on the show floor’s Inspiration Hub: Event Marketing is a new addition, while Technology and Innovation, Trends and Research and Experience Design are tried and tested and always in demand. A new Business Practices track will include the ever-popular Meeting Planner Toolkit. In contrast, a People and Planet track will specifically address Equity, Diversity and Inclusion (EDI), Professional and Personal Development, Leadership, Culture and Engagement, well-being and Sustainability.

“While doing business and powering industry growth sit at the heart of our forthcoming show, Imex Frankfurt is designed to deliver an enriching, broad experience that ripples further than the eye can see. We recognise that creating experiences, not events, is more important than ever and that people in our global industry also want to feel connected, revived and re-inspired. We’re happy to lead the way and play our part,” sums up Carina Bauer, CEO of the Imex Group.

Imex Frankfurt evolves every year, and this latest edition is no exception. However, attendees can expect a few surprises this time around as the Imex Group is set for change, with details to be revealed onsite.

Imex Frankfurt takes place 23–25 May 2023. To register, click here. Travel and accommodation details, including new hotel booking discounts, can be found here.